Measuring What Matters: Nonprofit Impact and Evaluation

From Data Collection to Strategic Decisions and Impact Storytelling

Nonprofits are increasingly expected to demonstrate measurable results, yet many organizations struggle to move beyond tracking activities and outputs to understanding the outcomes and impact of their work.

This course equips nonprofit professionals with practical tools to design meaningful evaluation frameworks, identify key performance indicators (KPIs), and collect data that demonstrates organizational effectiveness. Participants will learn how to develop theories of change and program logic models, design effective surveys, leverage accessible data collection technologies, and interpret results to inform strategic decisions.

Through hands-on exercises and real-world applications, participants will explore how to transform program data into actionable insights and compelling impact stories that strengthen organizational strategy, communicate value to donors and funders, and support long-term sustainability.

What You'll Learn Skills You'll Gain

• Differentiate outputs, outcomes, and impact to evaluate nonprofit program effectiveness.

• Develop theories of change, logic models, and measurable KPIs aligned with organizational goals.

• Design effective surveys and select appropriate methods for collecting meaningful program data.

• Use accessible technology to streamline data collection, management, and analysis.

• Interpret evaluation findings to improve programs and support strategic decision-making.

• Communicate organizational outcomes through credible data visualization and compelling impact storytelling.

• Impact Measurement

• Monitoring & Evaluation

• Theory of Change

• Logic Model Development

• KPI Development

• Survey Design

• Data Collection

• Data Analysis

• Program Evaluation

• Strategic Decision-Making

• Data Visualization

• Impact Storytelling

• Funder Reporting

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