Throughout the program, you’ll practice the skills necessary to become a marketing specialist by completing hands-on, real-world projects.
You’ll create a social media campaign mockup, developing a comprehensive strategy for platforms like Facebook, Instagram, and TikTok. This includes designing posts, graphics, and ad creative while using key performance indicators (KPIs) to measure success.
You’ll also develop a Content Marketing Plan tailored to a specific niche or industry. This plan features a detailed content calendar with blog posts, videos, infographics, and SEO strategies, along with social media sharing and email marketing tactics.
These projects will help you build a professional portfolio showcasing your expertise in market research, content creation, and digital marketing strategies, giving you the confidence and work samples to stand out in job applications and interviews.
This program includes a 3-month free trial of Adobe Express.